VAFANCOOL is an Italian brand born from the union of the words: “VA” the imperative of the italian verb to go, “FAN” from the English noun follower, “COOL” that means trendy. It is not a dirty word but a status that indicates the position of a subject in relation to a specific social context or situation. A new and irreverent form of expression without falling into vulgarity.

VAFANCOOL presents itself with reversed letters and the only way to read it correctly is through selfies thanks to which it takes all its power.

VAFANCOOL: BE STYLISHLY PISSED OFF.

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